Changing mental health for good

This special Black Dog Badge has been created to mark 40 years of SANE, four decades of listening, supporting and standing alongside people affected by mental illness. The Black Dog remains a powerful symbol of depression and mental health struggles, and this anniversary edition honours that meaning while gently celebrating how far we’ve come together. Every badge purchased helps fund SANE’s vital support services, ensuring more people feel heard, understood and never alone. Wear it close. Start a conversation. Be part of SANE’s story, 40 years on, and still here.