SANE Collection
Show your support with this exclusive collection.
EXCLUSIVE Black Dog Badge – 40 Years
This special Black Dog Badge has been created to mark 40 years of SANE, four decades of listening, supporting and standing alongside people affected by mental illness.
The Black Dog remains a powerful symbol of depression and mental health struggles, and this anniversary edition honours that meaning while gently celebrating how far we’ve come together. Every badge purchased helps fund SANE’s vital support services, ensuring more people feel heard, understood and never alone.
In stock
SANE Supporter Bundle
Includes 1 Black SANE Sports T-shirt, 1 SANE Pen, 1 SANE Keyring, and 1 SANE Pin Badge.
SANE Sports T-shirt
Our limited edition SANE Sports T-shirt in black is available in sizes: S, M, L, XL and XXL.
SANE Mini Bundle
A small bundle with big impact! Includes 1 SANE Pen, Keyring, wristband, stress ball and 1 SANE Pin Badge.
NEW SANE Stress Balls (Pack of 5)
£5.00
Our SANE Stress Balls are designed to help release tension in moments of stress, anxiety, or overwhelm, whether you’re at your desk, on a call, or taking a quiet pause in your day. Simple, tactile, and calming, they offer a gentle reminder to slow down and breathe.
By purchasing this pack of five, you’re also helping SANE be there for people affected by mental illness, as well as their families and carers. Every pack supports SANE’s vital services, including SANEline, providing compassionate listening and support to those who need it most.
Black Dog Campaign Badge
Every Black Dog Badge helps fund vital mental health support through our SANE Support Services.
2 SANE Tote Bags
Set of 2 tote bags featuring SANE’s logo. This roomy bag fits groceries, books, and so much more!
SANE Wristband (Pack of 10)
Show your support for SANE with an eye-catching silicone wristband.
SANE Tote Bag
A tote bag featuring SANE’s logo. This roomy bag fits groceries, books, and so much more!
Creative Awards Tote Bag
An exclusive and high quality tote bag featuring one of SANE’s Creative Awards Scheme winners artwork.
SANE Black Dog Tote Bag
A tote bag featuring SANE’s Black Dog Campaign made of 100% cotton.
NEW: Plush SANE Black Dog
Meet SANE’s very own Black Dog plush, soft, loyal, and full of meaning. Inspired by SANE’s Black Dog Campaign, this little companion represents hope, strength, and the courage to speak openly about mental health. Whether you keep it close or gift it to someone special, it’s a gentle reminder that no one has to face mental illness alone.
SANE Key Rings (Pack of 10)
Show your support with this new keyring from SANE.
SANE Pens (Pack of 10)
Show your support with this new pen from SANE.
1 SANE Wristband
Show your support for SANE with this wristband.
